A Panorama Of Public School Signages In Lapu-Lapu City Cebu: A Linguistic Landscape

Abstract

Linguistic landscape refers to the language used in public spaces, particularly signs, billboards, and posters. This study explored the signage of public schools in Lapu- Lapu City. This study looked into the signs' language patterns (phrases, grammar, tone, etc.), what the signage reflects about the nature of the school, the identities that the school wants to declare, the possible reason why a particular font, choice of color, logo, symbols, etc. are used; the communicative functions they entail; and the advertising appeals they belong to. The researchers made transmittal letters signed by the School's Dean and each principal to carry on with the study. After permission was sought, the researchers captured images of the various signs and public displays in buildings, classrooms, and common areas around the school to analyze and describe the signs in detail. The findings presented the multiple classifications of signs, the interconnection of visual and linguistic elements in conveying the message, the reflection of the school's nature through the signs, the different functions associated with signage, and the advertising appeals, such as rational and emotional appeals. This study offers a comprehensive analysis of linguistic landscapes in school signage as it explores the languages and modes used and what they reveal about the school and the people. It is recommended that schools consider replacing torn and old signs with new ones, especially those that are no longer relevant, timely, or effective in providing the intended message.

Research Information

Research Type

Student Research

Year Completed

2025

DOI

Not specified

Publisher

Not specified

Pages

Not specified

ISSN / ISBN

Not specified

Sustainable Development Goals

Department / Program

Bachelor of Secondary Education Major in English

Cordova Public College

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